Principles of Communication: 7Cs of Business Communication

Look at the principles of business communication. 7cs of communication are the most important for better and more effective communication for you when you are emailing your colleague, pitching to a client or preparing for a job interview. One can learn conciseness in business communication methods through this topic.

A description of communication with examples is given here. The growth of business mostly depends on effective communication. Below, take a look at the Introduction of Business Communication course can give a boost to your business.

What is Business Communication

Business communication refers to the exchange of information, ideas, and messages within and between organizations or businesses. It encompasses a wide range of activities and processes that help facilitate the flow of information and ensure that the organization’s goals and objectives are met. Effective business communication is crucial for the success and functioning of any business, as it impacts various aspects of operations, including, etc.

Now, Effective communication affects processes, efficiency, and each layer of a company. The important to work on both your communication skills and communication processes to achieve effective business communication. 

Learn about the 7cs of Communication given in this article.

Principles of effective communication

• Look for your audience in such a way that the thirsty look for water.
• Observe your audience’s needs and be ready to fulfil them.
• See what type of communication is effective for the audience.
• Apply the method of communication which is effective for a particular audience.
• Start communication via various tools of communication.
• Make sure that they will get their answers quickly.
• Control your ego before the people with whom you are communicating.
• Be polite in talking and messaging your customers.
• Listen to their complaints carefully and try to rectify them immediately.

7 Cs of Communication

Good communication mostly depends on the 7 Cs. They are concreteness, consideration in communication, correctness, courtesy, conciseness, completeness, and clarity. They are important pillars of effective communication. Do humanity proud by keeping the 7Cs in mind:

Concreteness

The meaning of concrete is clear. A firm mindset is necessary in communication. Being concrete means being definite in sending messages. Our message should not be roundabout. What you want to say must be clarified in the statement. Avoid using unnecessary words which create confusion in the reader’s mind.

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Here are some tips to create effectiveness in our communication.

• Use particular words
• Avoid interfering with words or sentences
• Use exact words of information
• Check the words before sending
• Never use abusive or misleading sentences.

Consideration

When you send any message, consider yourself as a receiver instead of a sender. What you like write the same words. Consider the needs and requirements of the receivers while sending the message. Consider the opposite person’s priority the highest.

Listen to the receiver carefully to avoid misunderstanding. Look at the tips given here.

• Put ‘You’ in place of the receiver
• Use kind words to win the heart of the receiver
• Consider his needs in your mind
• Be pleasant while drafting a message

Correctness

A liar never is trusted in society. 100% correctness is a must in the message. Your message should be correct so that the reader can understand it properly.

Spellings in messages and words in talking should be correct enough to be understood. Correctness improves your prestige in communication. False statements and words mislead people and sometimes it creates a great loss to the company.

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A mistake in communication creates confusion as well as makes our communication unfruitful. Follow the tips given below.

• Before sending the message, check it properly grammatically and spelling
• The salutation should be in an honoured manner
• All the facts, figures, etc. should be correct
• Send messages at the correct time
• Do not neglect anything which is important

Courtesy

We should keep friendly relations with those with whom we communicate. It is a popular proverb, “Courtesy brings happiness”.

Maintaining relationships is good for a business. Business communication depends on relations.

We should keep a friendly nature for better communication. These are some points to be remembered.

• Give a prompt reply to the message
• Avoid irritating quotes
• Apologize if there is any mistake or misbehaviour
• Always say ‘Thank you without hesitating

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Conciseness

It means our message must be short. Everything should be included clearly in it. Long and monotonous messages are sometimes avoided by the readers. They do not pay heed to this kind of message.

Quite short and clear messages are worth reading. Look at some tips given here.

• Arrange the words in sequence
• Avoid unnecessary wording
• Don’t repeat the words
• Say everything in a short message

Completeness

It is a fact that an incomplete message creates a misshape. Completeness is a must for clear and effective communication. Effective communication contains all facts required for both parties. A complete message makes the recipient satisfied and contented. Sometimes wrong or incomplete messages create misunderstanding in communication.

Let’s see some tips.

• Read the message twice before sending
• Make surety about the recipient
• All the things should be well mannered
• Keep the message short and sweet

Clarity

Clarity springs from the knowledge of the message what you want to say, the method of how you want to say and the medium through which you want to say. Clarification of each matter is the most important part of effective communication. Whatever you share with other people must be clear and understandable.

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Clear communication avoids confusion. Clarity is also important in non-verbal communication.

See the tips given below.

• Always select easy words to clarify your thoughts and ideas
• Deliver straightway instead of a roundabout
• Short sentences are recommended
• Avoid extra words and sentences
• Clear everything in a short message

Business is an activity through which one can improve financial conditions. Every businessman wants to expand his business.

Mostly, the expansion of business engulfs many valuable years. To expand our business, communication skill is required. But good communication boosts a business to the sky. What to do to develop our communication skills is to learn the principles of 7cs of communication.

Every business organization needs to communicate with its clients and other people to maintain and grow the business. No business can be done without communication. It is the time of mass communication through Digital Platforms or print media. Many companies communicate through SMS, social media, phone calls, emails, etc. The process of communication is much faster today than before.

Every person is not a good communicator. Person-to-person communication is effective only at a smaller level of a business. If a shopkeeper advertises his business for a local circle, it works. When a large unit holder wants to send messages to the people, he/she uses a mass communication system. It is said, “Written is to be read”.

Print media is one of the mass communication methods. Business owners can deliver press reports in the local newspapers. They can spread messages in society through print media. People can know about the company and deal according to the messages. Multinational companies communicate on a large scale in various countries.

Importance & Benefits of effective communication

Principles of Business Communication:

Business communication skill plays a key role in developing a business. Communication is a process of exchanging thoughts and ideas. Your presentation is perfect when your communication follows all the seven C principles. Consideration in communication helps in making the best decisions.

Effective communication gives speed to your business. If we satisfy our customers’ needs, they will help us in boosting our business. There are many problems in a business firm.

All these are due to poor communication or communication gaps. But effective communication can help in solving all the problems. It also improves the quality of products.

When the employees are given timely and proper guidance, they will follow and improve quality and quantity.

Employees get job satisfaction due to proper communication. The timely transformation of thoughts and ideas saves time and money. It makes our business relationship strong and long-lasting.

Good communication shows your professional image to your colleagues and customers. It builds your prestigious image among the people.

Principles of business communication always move your business forward. To boost your business, 7C principles of communication must be observed.

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